Board Meeting Agenda — November 4, 2020

Meeting Agenda

1. Call To Order, Attendance, Agenda Review & Additions | Informational

2. Approval of Minutes | Action Required

   • October Minutes

3. Financial Report - Treasurer | Action Required

   Informational: Practice of keeping two accounts

   • Deposit Detail
   • Balance Sheet
   • A&R Summary
   • Profit & Loss
   • Check Detail

4. Review of Virtual Actions | Action Required

   On October 21, Board business was conducted via email regarding approval of the preliminary plan for the 2020 Holiday season. The email thread is attached.

   • Email Action -2020 Holiday Season Strategy

5. Holiday Season Budget & Activities | Action Required

   1. Ad Strategy: Focus will be in Downtown Minot as a commerce district with multiple places to “Shop & Celebrate!”
   2. Print Advertising – ACTION REQUIRED
      1. Northern Sentry (MAFB)
         1. Deadline – November 10
      2. Minot Daily News (Circulation: 9,850/Printing 11,000)
         1. Thanksgiving Deadine – November 2
            1. Ad Deadline: Nov 6th
         2. Full Page: $1,280 ($1,000)
         3. Half Page: $780
         4. Quarter Page: $535
   3. Social Media Budget – ACTION REQUIRED
      1. $450 (30 days, $15 per/day)
   4. Holiday Lights – ACTION REQUIRED
      1. Pretty Little Lights – $4,000
      2. Deadline – ASAP
   5. Holiday Incidentals – ACTION REQUIRED
      1. Decorations – $300
      2. Gift Cards/Prizes – $100
      3. Boom/Lift for  Stringing Lights
   6. Gratitude equals Magic – Thank You Card Campaign
      1. Nested Thank You Card Sets
         1. 500 Sets : $472 | $0.94 per set
         2. 750 Sets : $628 | $0.84 per set
         3. 1000 Sets : $769 | $0.77 per set
   • Cover Concept
   • Inside Concept

6. Communication & Administrative Costs | Action Required

   Google Workspace – This will allow us to establish a virtual workspace and organizationally branded emails. For future adaptability, these can be updated, merged, aliased, and forwarded as needed.

   • 3 Users $6 per/user per/month
     1. finance@downtownminot.com
     2. Jessica@downtownminot.com
     3. Josh@downtownminot.com
   • Annual Cost – $216
   • Billed Monthly through DT Credit Card

   Past Domain Billing – Jonathan Starr, $50 Gift Certificate to SRB

   Membership Management WordPress Plugin — $200 Annually

   • This plugin comes with a 30-day trial, it integrates with WooCommerce which we intend to use for other eCommerce functions, and possibly QuickBooks.  Requesting approval to purchase and evaluate.

7. Membership Recruitment Strategy & Bylaws Update | Action Required

   • DBPA Membership Breakdown (Pre-Holidays 2020)

8. Short-Term Covid-19 Response | Action Required

   In response to the Governor’s adjustment of Ward County to a COVID-19 risk level of Orange / High Risk, a survey was sent on 10/29/20 to member businesses seeking input regarding another round of temporary Curbside Pickup Zones and other helpful considerations. Survey responses are attached.

   • Temporary Curbside Pickup - Round 2 (Responses)