Board Meeting Agenda — November 4, 2020

November 4, 2020 1:30 pm | Virtual

Meeting ID: 856 1352 0271 Passcode: 024098

https://us02web.zoom.us/j/85613520271?pwd=OEpQTWdRR2p4cGVNc1Z3bXBkZlJ5UT09

Meeting Agenda

  1. Call To Order, Attendance, Agenda Review & Additions | Informational

  2. Approval of Minutes | Action Required

  3. Financial Report - Treasurer | Action Required

    Informational: Practice of keeping two accounts

  4. Review of Virtual Actions | Action Required

    On October 21, Board business was conducted via email regarding approval of the preliminary plan for the 2020 Holiday season. The email thread is attached.

  5. Holiday Season Budget & Activities | Action Required

    1. Ad Strategy: Focus will be in Downtown Minot as a commerce district with multiple places to “Shop & Celebrate!”
    2. Print Advertising – ACTION REQUIRED
      1. Northern Sentry (MAFB)
        1. Deadline – November 10
      2. Minot Daily News (Circulation: 9,850/Printing 11,000)
        1. Thanksgiving Deadine – November 2
          1. Ad Deadline: Nov 6th
        2. Full Page: $1,280 ($1,000)
        3. Half Page: $780
        4. Quarter Page: $535
    3. Social Media Budget – ACTION REQUIRED
      1. $450 (30 days, $15 per/day)
    4. Holiday Lights – ACTION REQUIRED
      1. Pretty Little Lights – $4,000
      2. Deadline – ASAP
    5. Holiday Incidentals – ACTION REQUIRED
      1. Decorations – $300
      2. Gift Cards/Prizes – $100
      3. Boom/Lift for  Stringing Lights
    6. Gratitude equals Magic – Thank You Card Campaign
      1. Nested Thank You Card Sets
        1. 500 Sets : $472 | $0.94 per set
        2. 750 Sets : $628 | $0.84 per set
        3. 1000 Sets : $769 | $0.77 per set

  6. Communication & Administrative Costs | Action Required

    Google Workspace – This will allow us to establish a virtual workspace and organizationally branded emails. For future adaptability, these can be updated, merged, aliased, and forwarded as needed.

    • 3 Users $6 per/user per/month
      1. finance@downtownminot.com
      2. Jessica@downtownminot.com
      3. Josh@downtownminot.com
    • Annual Cost – $216
    • Billed Monthly through DT Credit Card

    Past Domain Billing – Jonathan Starr, $50 Gift Certificate to SRB

    Membership Management WordPress Plugin — $200 Annually

    • This plugin comes with a 30-day trial, it integrates with WooCommerce which we intend to use for other eCommerce functions, and possibly QuickBooks.  Requesting approval to purchase and evaluate.

  7. Membership Recruitment Strategy & Bylaws Update | Action Required

  8. Short-Term Covid-19 Response | Action Required

    In response to the Governor’s adjustment of Ward County to a COVID-19 risk level of Orange / High Risk, a survey was sent on 10/29/20 to member businesses seeking input regarding another round of temporary Curbside Pickup Zones and other helpful considerations. Survey responses are attached.